A continuous “commercial interruption” advertising that shining emblem of culture, The Sign – from its domination of the public landscape down to its relationship with the personal "impulse" for pleasure, the veritable will to enjoy.


"A smart and very funny take on our relationship with the signs of our culture" – Austin Chronicle

"More intelligent and funnier than a dozen cookie-cutter features" – San Francisco Bay Guardian

"Deconstructs the signposts of modern life through a cerebral dialogue and an intense montage of all things relating to the logo that surrounds us." – Vancouver Sun