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			Obama, One of Us
		For this 2008 JEFF & GORDON project, we engaged in the exercise of entering MoveOn's "Obama in 30 Seconds" contest. Intending to "add something to the conversation," as we declared to our supporters (who helped our entry place in the 88th percentile of direct hits), we made a commercial not about the man who ended up becoming president, but about the utopian-flavored fervor surrounding his candidacy, exemplified by the very contest we entered.
		Following the contest, we passed our commmercial along via this democratic channel.